2BAC Advertising and stereotypes

Have a look to this ad. Now compare it to this ad by the same brand in the end of the 20th century. (Spanish version below)

1. What is the name of the brand?
2. What is the product they advertise?
3. Who is the target audience of the ad?
4. What is the channel?
5. The textual message (motto or slogan)?
6. What stereotypes do they portray in the 80s/90s?
7. How do they try to break these in the new ad?
8. Boys will be boys mean...
9. What cases of so-called toxic masculity do appear in that ad?
10. What is the ultimate purpose of this ad? 
11. Can some people feel excluded?

There have been some parodies of this ad. Check them out and provide your opinion. Develop critical thinking!

DEBATE: a new masculinity?

 https://www.youtube.com/watch?v=yPK-O3RtWZk

EXTRA: https://www.nytimes.com/2020/02/27/world/europe/scotland-pads-tampons.html

Scotland Set to Be First Country to Provide Free Pads and Tampons

Its Parliament approved a bill that would make Scotland the first country to end “period poverty.”

Do you like this idea? How much tax do these products have in your country? Is there a pink tax? Does it happen the opposite? I.e. similar products are more expensive for men than for women.

Source: https://www.thesun.co.uk/money/4574158/how-men-pay-more-than-double-the-price-for-some-toiletries-than-women/

EXPERIMENT:#likeagirl https://www.youtube.com/watch?v=XjJQBjWYDTs

UNIT 4-5-6 What should you pack when travelling?