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11 Jan 2021

2BAC. Unit 3. Health-Prevention Campaign + Passive / w/ Reported verbs / Have soemthing done (2021)

 Dear students,

Happy new year! Are you ready to become health experts? In this Unit we are going to develop a Prevention Campaign in the field of Health. With the COVID Pandemics I am sure you already know a lot about prevention campaigns and vaccination, and the importance of a good communication strategy. Now, it's your turn. Team up, decide on a topic, analyze previous campaigns and get ready to create and promote your own!

Previous issues: Vocabulary (acronyms) and Passive Voice

https://zoomenglish.blogspot.com/2020/01/2bac-passive-with-reporting-verbs-have.html

This year's campaigns:

Groups and topics:
Lice
Tobacco
Blood donation
Obesity/
Overweight
Alcoholism
ISSUE
Nerea
Mariona
Carla
Bea
Gina 
Carlota
Aurora
Nico
Janire
Paulo
Javier
Oscar
Victor
Members
(2-3 members)

1-PROJECT. a) Individual task  b) Group project  

A) INDIVIDUAL TASK

Analyze a campaign that has already been published on your topic from the point of view of the communication process.

Example: https://www.youtube.com/watch?v=lx4bWN4eNM0


  • Context: 1990, high school changing rooms and gym. The headteacher finds a preservative and wants to know whose this is in an accusing mood. A student says it's his, followed by the rest of his classmates.
  • Sender: Ministerio de Sanidad y Consumo de España (Spanish Ministry of Health and Consume)
  • Message: Text: Póntelo. Pónselo. Image: a condom.
  • Code (to encode and decode): Spanish.
  • Channel (medium): audiovisual (TV ad).
  • Receiver: young people.

You can comment on the tone of the ad (informative, funny, serious, sarcastic, ironic, dramatic...) and the purpose (connecting with the audience...). Also the noise (the quality of the image in the link is not very high).
Furthermore, you have to include a personal report INDIVIDUALLY explaining, as a personal diary/log:
  • the communication circuit of your campaign;
  • what you have done in the campaign;
  • how you have worked in the team;
  • and what you have learnt about the experience.

B) GROUP TASK

Finish your health campaign (teamwork). As the final product must be a video/audio/poster/infographic, feel free to send it to this email. For large documents, you can use WeTransfer. Just a reminder, your mission is to design a PREVENTION campaign.

You can change your topic as long as you all agree on a new topic.
Steps:
1.       Explain the problem, causes-consequences, solutions.
2.       Design your campaign: target audience (kids, teachers, ESO students?), message (visual and textual) and channel (video, audio, PowerPoint, poster...)
3.       Oral presentation (when we come back)

Have a look for ideas on advertising: http://zoomenglish.blogspot.com/2020/02/2bac-subliminal-ads.html

Project: campaign
2
1.5
1
0.5
0
Accuracy

Spelling and grammar are...
Excellent
Very good
Average
Improvable
Poor
Fluency

Connectors and structure are...
Excellent
Very good
Average
Improvable
Poor
Content

Ideas/tips and  info given are...
Excellent
Very good
Average
Improvable
Poor
Presentation
Fluency, pronunciation and body language are...
Excellent
Very good
Average
Improvable
Poor
Final product

Is convincing, motivating and adapted to the audience
Excellent
Very good
Average
Improvable
Poor

THE PASSIVE





EXERCISES:

1 comment:

  1. Extremely Well structured blog . Your knowledge and expertise really helped me out . High Value Content on topic of types of sentences . God Bless!

    ReplyDelete