2BAC Subliminal ads and marketing strategies

Get started! Have a look to these inforgraphics! Were you aware of any of these tricks?

Reading: choose a text and reflect critically on your experience about their topics!
Prepare 5 to 10 questions on your text to ask your partner.



a) http://flusterbuster.com/supermarket-tricks.html

b) https://www.mdirector.com/en/digital-marketing/examples-marketing-subliminal-messages.html



















PUBLICITY PRACTICES:

Counter-advertising is when an advertisement poses an argument against a preceding argument in regard to a certain issue, person, or product. In other words, advertisements are not only used to tout a product or an individual, but advertisements can also take a stand against other advertisements in regard to controversial topics.  

1. Do you know these brands? What do they commercialise (products/services)? (parcels are involved, look it up)
2. What logo hides an arrow? Why?
3. What is the connocation that italics inferes?
4. What is the meaning of the phrasal verb FED UP?
5. Who is the sender of the first ad and what is their strategy?

Pepsi published this original ad first.

1. On what occasion?
2. Explain the tag line (textual message).
3. What mode is it: affirmative, interrogative or exclamative?
4. What did Coca-Cola change? Why?
5. What is this phenomenon called?

Have a look now...

0. What is the hidden word? Let's obviate the image, too...

SFX is a sci-fi magazine that began in 1995. The mag focuses on sci-fi and fantasy news -- and some subliminal messaging to attract readers. How much can S _ _ sell? Notice the covers of magazines next time you visit your newsagent's!

1. What is the name of this magazine?
2. What can you "read" instead?
3. Why?
4. Look the old ad below... do you notice the hidden word? The answer... at the end...

Now consider this 'innocent' add by KFC...

1. What are the ingredients?
2. How much is it?
3. Is there anything hidden to reinforce this offer?

Have a closer look...

Video... not all is what it seems in adverstising!

ANSWER:


Subliminality in other contexts: political campaigns.

https://www.youtube.com/watch?v=2NPKxhfFQMs

Could you consciously appreciate this frame in nthe video?

EXTRA: All brands have their own logo in order to be remembered. Every logo has its design and nothing in those designs is there by accident. Every single line, number, letter, color or shape is there in the service of marketing. You can see those designs everywhere you look. Look around you: how many can you see?

Consider these logos and comment them on.

 Look up for these words.
https://hunterdesigner.com/blog/difference-between-logo-isotype-imagotype-and-isologo/

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Source: https://blog.hubspot.com/marketing/ads-with-subliminal-messages

For lovers of conspiracy theories, here you have a popular video: http://www.tikkurila.hk/15-hidden-images-in-logos-you-never-noticed/