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17 Feb 2020

2BAC Subliminal ads and marketing strategies

Image result for supermarket tricks infographicImage result for supermarket tricks infographic

Get started! Have a look to these inforgraphics! Were you aware of any of these tricks?

Reading: choose a text and reflect critically on your experience about their topics!
Prepare 5 to 10 questions on your text to ask your partner.



a) http://flusterbuster.com/supermarket-tricks.html

b) https://www.mdirector.com/en/digital-marketing/examples-marketing-subliminal-messages.html



















PUBLICITY PRACTICES:

Counter-advertising is when an advertisement poses an argument against a preceding argument in regard to a certain issue, person, or product. In other words, advertisements are not only used to tout a product or an individual, but advertisements can also take a stand against other advertisements in regard to controversial topics.  

Image result for counter publicity example
Image result for fedex logo

  1. Do you know these brands? What do they commercialise (products/services)? (parcels are involved, look it up)
  2. What logo hides an arrow? Why?
  3. What is the connocation that italics inferes?
  4. What is the meaning of the phrasal verb FED UP?
  5. Who is the sender of the first ad and what is their strategy?


Subliminal message in ads by Pepsi and Coca-Cola
Pepsi published this original ad first.

  1. On what occasion?
  2. Explain the tag line (textual message).
  3. What mode is it: affirmative, interrogative or exclamative?
  4. What did Coca-Cola change? Why?
  5. What is this phenomenon called?
Have a look now...
Image result for sex hidden in ad
Image result for sex hidden in ad

0. What is the hidden word? Let's obviate the image, too...


SFX Magazine covers with famous women on the front

SFX is a sci-fi magazine that began in 1995. The mag focuses on sci-fi and fantasy news -- and some subliminal messaging to attract readers. How much can S _ _ sell? Notice the covers of magazines next time you visit your newsagent's!


  1. What is the name of this magazine?
  2. What can you "read" instead?
  3. Why?
  4. Look the old ad below... do you notice the hidden word? The answer... at the end...

Image result for gilbey gin ad

Now consider this 'innocent' add by KFC...
Image result for money hidden in ads kfc


  1. What are the ingredients?
  2. How much is it?
  3. Is there anything hidden to reinforce this offer?

Have a closer look...
Image result for money hidden in ads kfc
Video... not all is what it seems in adverstising!



ANSWER:
Image result for sex ice cubes subliminal

Subliminality in other contexts: political campaigns.

https://www.youtube.com/watch?v=2NPKxhfFQMs



Could you consciously appreciate this frame in nthe video?

Image result for rats video bush
Image result for starbucks

EXTRA: All brands have their own logo in order to be remembered. Every logo has its design and nothing in those designs is there by accident. Every single line, number, letter, color or shape is there in the service of marketing. You can see those designs everywhere you look. Look around you: how many can you see?


Consider these logos and comment them on.
Image result for icon logo isotype
Image result for icon logo isotype Look up for these words.
https://hunterdesigner.com/blog/difference-between-logo-isotype-imagotype-and-isologo/

Image result for amazon short logo>>Image result for amazon logo
Image result for mcdonalds logoImage result for nike

Ad for Disney's Pirates of the Caribbean with subliminal message using shape of Mickey Mouse's ears
Source: https://blog.hubspot.com/marketing/ads-with-subliminal-messages

For lovers of conspiracy theories, here you have a popular video: http://www.tikkurila.hk/15-hidden-images-in-logos-you-never-noticed/


6 Feb 2020

2BAC Conditional linkers, Mixed conditionals (+ revision) + I wish/if only + Question tags (advanced)


Resultat d'imatges per a snoring problemsResultat d'imatges per a snoring problemsResultat d'imatges per a snoring problemsResultat d'imatges per a snoring problems













Image result for conditional linkers





Resultat d'imatges per a snoring problemsResultat d'imatges per a snoring problemsResultat d'imatges per a snoring problems




Image result for conditional linkers
1) CONDITIONAL LINKERS



2) CONDITIONALS (0, 1ST, 2ND, 3RD AND MIXED) REVISION:
https://www.englishpage.com/conditional/conditional10.htm

Image result for conditionals all types

  1. https://www.englisch-hilfen.de/en/exercises/if_clauses/mix3.htm
  2. https://www.englisch-hilfen.de/en/exercises/if_clauses/mix4.htm

More here: https://www.englisch-hilfen.de/en/exercises_list/if.htm

Do you dare? Take the complex test!
https://www.englisch-hilfen.de/en/complex_tests/if_clauses1/index.php

3) I wish / If only ...

Resultat d'imatges per a snoring problems




I wish you had completed the diagram! Uses:
  • 1) Wish (I wish + simple past tense) I wish I had more time!/If only I could travel more often!
  • 2) Regret (I wish + past perfect) I wish I had studied harder! (I have failed the exam...)
  • 3) Complaint (I wish + would) I wish you would stop snoring!! (I'm annoyed)

TRY!

Have a look to thise great resorce to keep practising: https://www.cristinacabal.com/?p=7689

4) Question tags... Advanced: https://learnenglishwithdemi.wordpress.com/2016/03/14/tag-questions-the-quiz/


Image result for question tags


REVISION:

Resultat d'imatges per a snoring problemsResultat d'imatges per a snoring problemsImage result for conditional linkers