ESO4: Campaign for a cause (2)

Who is this girl? Where is she from? How old is she? What's her campaign about? Why is it so important? into groups of 3 to 5 students, choose a cause and design a campaign.
Suggestions: ENVIRONMENT (endangered species, recycling, carbon footprint, global warming/climate change); GLOBAL ISSUES (poverty, racism, xenophobia, homophobia, bullying...).

First of all, decide who are you addressing the campaign to. Think of the content (problem, causes, consequences, how we can help) and the form of advertising (posters, leaflets, radio announcement, ...). You may want to use the Internet for your cause (virals, meme,, Tweeter hashtags...). Use language creatively (puns, rhymes...) to get your message through!

Comment the aspects of communication in the following campaigns: and identify the source ("emisor") and the addressees ("receptor"), code (language), channel (image, text, video, poster...), and the message itself:
 a) "Give a hand to wildlife"
b)"What on EARTH are we doing to our planet"
c) "Be like a Panda"
d) "Discrimination. The end is in your hands."
e) Poverty Puzzle- Oxfam

f) #bringbackourgirls

g) Human Rights defenders -Amnesty International

h) Give food for poor people
Fotos de La publicidad toma las calles

Other ideas from, even from "guerilla marketing":

For more ideas on guerrilla marketing (VOC: Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results):

EXTRA: Study the communication context and reflect on communication nowadays the following with the following diagrams. Relate them to your campaign in context.

ESO2: Food pyramids

Starter: fun video about food. What are we going to talk about today in class? How many servings per group they recommend? What's the corresponding group of GRAIN in the pyramid below?

Have a look to the standard food pyramid. How many food groups are there? How often do we need to eat from each group very day? How many items can you include in every group? Work in teams and do the most of it!

Did we forget anything? OF COURSE! WATER! Where will you place it in the pyramid? Up in the apex? In the middle face? Or down at the base? (Remember that in this pyramid the most important things are at the base, not like in the social pyramid of the Middle Ages you are studying in Social Sciences!). Have a look!
Iku Food Pyramid

Now draw your own food pyramid drawing some of the items and include the frequency adverbs: HARDLY EVER (fats, sweets), SOMETIMES (dairy and meats/fish/beans), OFTEN (vegetables and fruits), USUALLY (cereal group) and don't forget to add ALWAYS (for water, in the base of the pyramid). Would there be any food you NEVER should eat? (e.g. poisonous mushrooms, or if you are allergic to nuts, for example). Label the food and write sentences giving advice: "You should eat fruit often".

Here you have alternative food pyramids. What are their characteristics? Who are they addressed to? Which one is ironic?

What does this pyramid refer to? Test your vocabulary!

Have a look to the 5 A DAY campaign to have a healthy diet. It refers to the servings per day of what group? A. Cereal  B. Fruits and vegetables C. Meats and fish  D. Milk and dairy  F. Fats, oils and sweets.

Getting your 5 A DAY is easy. There are plenty of ways to add more fruit and vegetables to your daily meals.
Here are some ideas to get you started. From  (LISTENING available).

5 Ways to Get Your 5 a Day

You may have heard that you should eat 5 servings of fruit and vegetables a day - which works out to a total of about 2 1/2 cups. But experts actually recommend getting even more than that amount. are no limits on the quantities of tasty fruits and veggies you can enjoy - unless, of course, you load 'em up with butter or dressing, or deep-fry them! But many of us still find it hard to fit fruit and veggies into our meals.
Here are some ideas to help you get into the 5-a-day (or more!) habit:
  1. Start with the first meal of the day. Plan to eat a serving or two of fruit with breakfast every day. Mix it up so you don't get bored. Half a grapefruit, an apple, or a handful of berries on your cereal are all good choices. Continue this pattern by eating vegetables at lunch and at dinner.
  2. Get extra energy from fruit or vegetable snacks. The carbohydrates in fruit and vegetables are great sources of energy. Combine them with a serving of protein - such as a piece of cheese, a cup of yogurt, or a tablespoon of peanut butter, and you get staying power too. Ants on a log, anyone?
  3. Double up on fruit and veggie servings. Recommended servings of fruit and veggies can be small. Unlike other foods, it's OK to double the serving size of fruit or vegetables. Serve yourself a 1-cup portion of broccoli or tomatoes instead of the standard serving of 1/2 cup.
  4. Use fruit and vegetables as ingredients. Enjoy bread? Bake up a batch of zucchini bread and get your veggies along with your grains! Use applesauce instead of oil in your baked goods. Chop up veggies (peppers, carrots, celery) and toss them into your favorite chili recipe. If you don't like vegetables much, sneak them into foods you do enjoy (like grating carrots into tomato sauce or, again, zucchini into bread). It's a great way to get your veggies without having to taste them!
  5. Try a new fruit, vegetable, or recipe each week. Our bodies like variety. So set a goal to try something different each week. You may find a new favorite. One good way to get variety is to eat the fruit and veggies that are in season in your area. They usually taste better than the bland fruit salad or shriveled apples you're used to seeing in the cafeteria.
 Examples of portions:
Now, plan your healthy menu! EXTRA: Shall we make a campaign at school? Look at the images and get ideas!


ESO2: Recycling materials

LINK: Now that we have being cooking delicious and creative recipes we have to take the rubbish out. But... it is very important to classify it!

Look at the picture. These verbs are three imperatives. They ask us to do something.


1. Match the definition with the right word:

a. cut down on the amount of garbage
b. use something more than once
c. transform materials into brand new ones

2. Do you know the green symbol? To what action does it refer to? Reducing, reusing or recycling?

3. How can you reduce waste? Choose the best idea. 
a. Buying just what I need and bringing my own reusable shopping bag..
b. Buying less than what I need and using plastic bags.
c. Buying more than what I need and taking extra plastic bags just in case.

4. What does the prefix RE- in REUSE mean?  
 a. never   b. again   c. always

5. What materials are the following objects made of?  
 What 'R' are we applying? Do you have more ideas?

Save this link for summer... you will have to bring a creation reusing materials  and explain how you did it! ;)

LISTENING: Why is number 3 a magic number?

READ AND PLAY: Visit this page, read the information and then play the game. Then write down the list of products your could reduce, reuse and recycle! 

Look at the following picture:

SPEAKING: What can you recycle in the red bin? And the green bin? And the yellow bin? And the blue bin? Compare it to the containers in your area. From what country are the containers in the picture?

What materials can you throw in the green, blue and yellow containers in your town? What can you throw in the brown container? And in the grey one? We even have some orange big ones, do you know what they collect? And... where can you throw your batteries?

WRITING: Write a short paragraph in pairs giving advice using should: "You should put glass bottles in the green bin." You should... 
You can use these ideas: milk cartons, glass jars, old newspapers, a small jersey, fish bones, a can of soda, a button battery.

Clues: general waste, organic, textile (clothes). EXTRA: What about light bulbs? Research! How would you translate the messages in the recycling campaigns above? Can you invent another motto? Think of "can" as a verb and a noun!