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20.5.14

ESO4: Campaign for a cause (2)

CAMPAIGNS:
Who is this girl? Where is she from? How old is she? What's her campaign about? Why is it so important?
http://images.huffingtonpost.com/2012-11-06-317539_10151084300836993_1184301602_n.jpgDivide into groups of 3 to 5 students, choose a cause and design a campaign.
Suggestions: ENVIRONMENT (endangered species, recycling, carbon footprint, global warming/climate change); GLOBAL ISSUES (poverty, racism, xenophobia, homophobia, bullying...).

First of all, decide who are you addressing the campaign to. Think of the content (problem, causes, consequences, how we can help) and the form of advertising (posters, leaflets, radio announcement, ...). You may want to use the Internet for your cause (virals, meme, change.org, Tweeter hashtags...). Use language creatively (puns, rhymes...) to get your message through!

Comment the aspects of communication in the following campaigns: and identify the source ("emisor") and the addressees ("receptor"), code (language), channel (image, text, video, poster...), and the message itself:
 a) "Give a hand to wildlife"
http://www.admadness.co/wp-content/uploads/2012/02/wildlife-conservation-hands.jpg
http://journeys4good.com/wp-content/uploads/2012/09/WWF-Zebra-Promotional-Image-Osocio.org_.jpg
b)"What on EARTH are we doing to our planet"
http://2.bp.blogspot.com/-RRtCy11yhz8/Ubct65BZ9rI/AAAAAAAAQYs/wF9UEBVa3qo/s1600/WWF-Denmark-Polar-Bear.jpg
c) "Be like a Panda"
http://media-cache-ec0.pinimg.com/736x/a7/2a/22/a72a22489d41d8808f25bc6865dcd96c.jpg
d) "Discrimination. The end is in your hands."
http://www.ads-ngo.com/wp-content/gallery/anti-racism/thumbs/thumbs_hands.jpg
e) Poverty Puzzle- Oxfam
https://www.youtube.com/watch?v=5veIlFgugAI

f) #bringbackourgirls

http://i.dailymail.co.uk/i/pix/2014/05/02/article-2618379-1D82CE1600000578-757_634x717.jpg

g) Human Rights defenders -Amnesty International

http://1.bp.blogspot.com/-3OiaqtgSt0s/Tseis5_vw3I/AAAAAAAAAoc/HGcPqIiz260/s640/ad1.jpg









h) Give food for poor people
Fotos de La publicidad toma las calles

Other ideas from, even from "guerilla marketing":

http://wtf.microsiervos.com/images/creativecrosswalk.jpg
http://1.bp.blogspot.com/-n5ceZ91Ldfo/T0y9dHkyWhI/AAAAAAAAAbI/gvlPGQx98jI/s320/Fairtrade-consumer.jpg
http://1.bp.blogspot.com/_0vMJM9qvHhQ/TCLFcPIEl2I/AAAAAAAAAB0/c8VuNn4IQkk/s320/publicidad+guerilla.jpg

 http://www.a2creativos.com/blog/wp-content/uploads/2009/12/folliderm-630x292.jpghttp://cuatricomiaestudio.com/wp-content/uploads/2013/11/marketing-de-guerrilla.jpghttp://www.paperideas.it/public/uploads/news/images/thumbs_800x600/5guerrilla2.jpg

For more ideas on guerrilla marketing (VOC: Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results):
http://noticias.lainformacion.com/arte-cultura-y-espectaculos/la-publicidad-toma-las-calles-las-30-campanas-de-marketing-de-guerrilla-mas-impactantes_SC2vMLGPJ9TkXMerqW6Cj4/

EXTRA: Study the communication context and reflect on communication nowadays the following with the following diagrams. Relate them to your campaign in context.http://www.pleplejung.com/wp-content/uploads/2011/11/3-11-2554-22-04-02.jpg
http://upload.wikimedia.org/wikipedia/commons/8/86/Smcr.jpg
http://ptodecontato.files.wordpress.com/2009/09/levelscom_11.jpg

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