Dear students,
Happy new year! Are you ready to become health experts? In this Unit we are going to develop a Prevention Campaign in the field of Health. With the COVID Pandemics I am sure you already know a lot about prevention campaigns and vaccination, and the importance of a good communication strategy. Now, it's your turn. Team up, decide on a topic, analyze previous campaigns and get ready to create and promote your own!
Previous issues: Vocabulary (acronyms) and Passive Voice
https://zoomenglish.blogspot.com/2020/01/2bac-passive-with-reporting-verbs-have.html
This year's campaigns:
Groups and topics:
Lice | Tobacco | Blood donation | Obesity/ Overweight | Alcoholism | ISSUE |
Nerea Mariona Carla | Bea Gina Carlota | Aurora Nico Janire | Paulo Javier | Oscar Victor | Members (2-3 members) |
1-PROJECT. a) Individual task b) Group project
A) INDIVIDUAL TASK
Analyze a campaign that has already been published on your topic from the point of view of the communication process.
Example: https://www.youtube.com/watch?v=lx4bWN4eNM0
- Context: 1990, high school changing rooms and gym. The headteacher finds a preservative and wants to know whose this is in an accusing mood. A student says it's his, followed by the rest of his classmates.
- Sender: Ministerio de Sanidad y Consumo de España (Spanish Ministry of Health and Consume)
- Message: Text: Póntelo. Pónselo. Image: a condom.
- Code (to encode and decode): Spanish.
- Channel (medium): audiovisual (TV ad).
- Receiver: young people.
You can comment on the tone of the ad (informative, funny, serious, sarcastic, ironic, dramatic...) and the purpose (connecting with the audience...). Also the noise (the quality of the image in the link is not very high).
Furthermore, you have to include a personal report INDIVIDUALLY explaining, as a personal diary/log:
- the communication circuit of your campaign;
- what you have done in the campaign;
- how you have worked in the team;
- and what you have learnt about the experience.
B) GROUP TASK
Finish your health campaign (teamwork). As the final product must be a video/audio/poster/
You can change your topic as long as you all agree on a new topic.
Steps:
1. Explain the problem, causes-consequences, solutions.
2. Design your campaign: target audience (kids, teachers, ESO students?), message (visual and textual) and channel (video, audio, PowerPoint, poster...)
3. Oral presentation (when we come back)
Have a look for ideas on advertising: http://
EXERCISES:
Project: campaign | 2 | 1.5 | 1 | 0.5 | 0 |
Accuracy Spelling and grammar are... | Excellent | Very good | Average | Improvable | Poor |
Fluency Connectors and structure are... | Excellent | Very good | Average | Improvable | Poor |
Content Ideas/tips and info given are... | Excellent | Very good | Average | Improvable | Poor |
Presentation Fluency, pronunciation and body language are... | Excellent | Very good | Average | Improvable | Poor |
Final product Is convincing, motivating and adapted to the audience | Excellent | Very good | Average | Improvable | Poor |
THE PASSIVE
