ESO4: ECO-CAMPAIGNS 2017

Hi! Thank your for your FANTASTIC ideas to change the world! Here you have a mind map of the ideas you shared in class for your campaigns. You can use bubbl.us or other similar webppages to create mind maps and connect ideas in a visual way.

Remember to fill in the document you can find in your Drive, it will help you create and develop your campaign. The steps to follow are:

1. Brainstorming: what environmental problems do we find around us? Which ones worry or conern us the most? Whaat is in our hands to help?

2. Choose one of the problems and look for the causes and consequences. Are there aany campaigns addressing it? Can we get some ideas and/or contribute to the cause? Look at the visuals of their campaign: posters, videos, logos, mottos.. who are they addressing to? How are they trying to convince people?

3. Create your own campaign. Create a poster and dare with a video too! You can create an online campaign or distribute leaflets. Your materials should be adapted to your audience and your idea! E.g. use recycled paper...

4. Oral presentation: prepare a presentation for the class; all members have to present a different idea of the project.

5. Assess your work and your campaign. What is the impact of your campaign? Have you contributed to change the world for the better? What was your role? How do you assess your performance and your classmates' (in your group and the other groups)?

Good luck: together we can change the world! Think globally, act locally... or beyond! 

FOR TEACHERS: DOCUMENT SAMPLE

ECO-CAMPAIGN

Group name: Pinkies

Students: Ana, Alicia, Ceci

Title: Be trendy: don't throw them away, give it a-way!

1. Share here the campaigns you have found on the internet (web pages, pictures…):  

https://www.youtube.com/watch?v=NxE4HQKQWWo

2. Paste here the information you have found about the problem and answer the questions:

1. What is the problem?

Some people throw away their old clothes.

2. What are the causes?

They think their clothes are useless.

3. What are the consequences?

Some people haven’t got any clothes.

4. What can we do to solve it?

We can mend old clothes and reuse them. 

5. Who are they addressing their campaign?

People in our town.

3. Design your campaign: POSTER / VIDEO

1. What is the problem?
2. Why is it important to solve it?
3. Who are you addressing?
4. How are you convincing your target audience?
5. What materials will you need?

4. Presentation

Divide it in parts. Who is going to say what?

Student	Script
Ceci	Good mornig. We are Ceci, Ana and Alicia and we are going to show you our campaign about reusing clothes. (...)

5. Conclusions / Self-assessment.

Student	Activity carried on (research, cut, draw, write email, record video, act, interview...)	Marks (1-10)
GLOBAL	Strong aspects of the team: Weak aspects to improve:

Assessment of the other groups (2.5 marks per item; total= 10 marks)

	Fluency	Accuracy/ Pronunciation	Body language	Quality of materials	TOTAL (1-10)
Student A
Student B
Student C
Student D
	Persuasion (are they convincing?)	Research (causes and effects; need to act)	Performance/Results (have they reached their goal?)	Materials (clear, attractive, interactive)	TOTAL (1-10)
GROUP

EUROSCOLA 2015: SMILING STARS PROJECT

This year you have worked really hard for the contest, and the results have been amazing. Here you can check the blog for the project. Thank you for your implication you are fantastic! Our project continues in collaboration with local NGOs and communicating it via different media so...Keep tuned!
http://smilingstars2015.blogspot.com.es/

Email from Senegal:

Dear students,

We have visited the SPER school in the outskirts of Dakar. The taxi driver didn't know were it was exactly but he then told us that he knew the cook at the center! When we arrived, Mr Carvalho and the kids welcomed us, they were very polite. Mr Carvalho showed us the facilities of their school: they have a kitchen, a patio, several bedrooms for the kids and a classroom were they have a small bookcase, three big desks and some chairs and a blackboard. He tells us that kids here arrive voluntarily, through different activities they carry on in the streets. Each of them carry sad stories but they are free to explain them or not. In the SPER (Solidarité pour les Enfants de la Rue) they are devoted to help these children, give them shelter, food and education. So you are actually collaborating beyond education.They are in touch with La Puponnière so they will be so kind to deliver the baby materials and toys to them.

They were really happy to receive your contribution: notebooks, pens, colored pencils.... are very much needed here, as well as clothes. They also loved the footballs! So they really thank you from the bottom of their hearts and send you lots of love. Their smile is the best present we can have.

Here you have some pictures from Senegal, people here is very cheerful, nature is impressive and the Pink Lake... is really pink! Hope you were here. In a way you are (look at the walls!).

Best wishes and congratulations for your hard work

Humberto Burcet

 At SPER:

 Monsieur Agustin Carvalho, director of SPER:

 Kids receiving your materials!

 Their classroom

 Library and games. They will contact La puponnière for the baby's stuff

We share the same values! Like in our posters. Now you have cooperated in their education process improving their opportunities through access to your materials... and your support!

Pictures from Senegal:
Baobab

 Giraffe in a Reserve (Bandia)

Cheerful women in Gorée Island (here there was the House of Slaves we talked about in class)

 

Kids in a small village in the desert. 

 A bird in the Pink Lake!

ESO4: Campaign for a cause (2)

CAMPAIGNS:
Who is this girl? Where is she from? How old is she? What's her campaign about? Why is it so important?
Divide into groups of 3 to 5 students, choose a cause and design a campaign.
Suggestions: ENVIRONMENT (endangered species, recycling, carbon footprint, global warming/climate change); GLOBAL ISSUES (poverty, racism, xenophobia, homophobia, bullying...).

First of all, decide who are you addressing the campaign to. Think of the content (problem, causes, consequences, how we can help) and the form of advertising (posters, leaflets, radio announcement, ...). You may want to use the Internet for your cause (virals, meme, change.org, Tweeter hashtags...). Use language creatively (puns, rhymes...) to get your message through!

Comment the aspects of communication in the following campaigns: and identify the source ("emisor") and the addressees ("receptor"), code (language), channel (image, text, video, poster...), and the message itself:
 a) "Give a hand to wildlife"


b)"What on EARTH are we doing to our planet"

c) "Be like a Panda"

d) "Discrimination. The end is in your hands."

e) Poverty Puzzle- Oxfam
https://www.youtube.com/watch?v=5veIlFgugAI

f) #bringbackourgirls



g) Human Rights defenders -Amnesty International











h) Give food for poor people


Other ideas from, even from "guerilla marketing":

 

For more ideas on guerrilla marketing (VOC: Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results):
http://noticias.lainformacion.com/arte-cultura-y-espectaculos/la-publicidad-toma-las-calles-las-30-campanas-de-marketing-de-guerrilla-mas-impactantes_SC2vMLGPJ9TkXMerqW6Cj4/

EXTRA: Study the communication context and reflect on communication nowadays the following with the following diagrams. Relate them to your campaign in context.

ESO4: Campaign for a cause!

Read this piece of news:

SPORTS

A Racist Threw A Banana At A Soccer Player — And Folks On Instagram Had The Perfect Reaction




In the 76th minute of yesterday's game against Villarreal, a racist threw a banana at Barcelona defender and Brazilian national team player Dani Alves.

Alves had a brilliant response — he peeled the banana, ate it, and took his corner kick.

After the game he explained, "It's been happening for 11 years, we can't change it, so best to treat it as a joke. If we give it no importance, they fail."

As Alves gesture spread throughout the soccer world, other players showed their support by posting pictures of themselves eating bananas on Instagram.

The photos are tagged with "Somos Todos Macacos" — which means "we are all monkeys" in Portuguese.

It's now a meme.

Neymar, who plays with Alves on both Barcelona and the Brazilian national team, posed with his son:

Read more: http://www.businessinsider.com/dani-alves-we-are-all-monkeys-2014-4#ixzz30GRfiUJK


Make groups and campaign foir a cause: charity, environment, poverty... you can do a lot if you want to!
Here you have some ideas:
https://www.dosomething.org/actnow/actionguide/start-awareness-campaign-about-your-cause-your-school-or-neighborhood

ESO3: EURO-SCOLA CONTEST INSPIRATION: BE CREATIVE!

lip dub _ SES Badalona from amb E on Vimeo.

Once you have finished reading the comics, watching the videos and checking the links is time to read the posts on Facebook and Tweeter because there is a clue for one of the 12 questions you will be asked in the final contest (worth 50% of the points!). 

This done, is time for you to be creative! Each group of 10 has to create a blog and feed it with your progress as far as your projects are concerned. Remember that the general topic is the European Union, and the specific one for 2014 is the European Election on May and their campaign "Act. React. Impact".

BLOG: Two members of the team will be in charge of creating the blog. Choose a design, a name (you can use your Team's name), and write your first entry: an introduction to your team members, your school, and your motivations. Include a picture and describe what you have done so far! "We decided our name... We read the comic and played the characters... We watched the videos and discussed the links...". For the blog: www.blogger.com. Check the blogs made by your 4th ESO colleagues in 2013 here and their campaigns: Swaggers,

• 112: http://simplepeoplebdn.blogspot.com.es/
• Volunteering: http://2getherwearemore.blogspot.com.es/2013/04/editing.html
• Videogames: http://skinnersbdn.blogspot.com.es/2013_04_01_archive.html
• Social Security Card: http://swaggersbdn.blogspot.com.es/

These instructions can help you. We will divide the timing in three phases, like in a real campaign: pre-production, production and post-production.

PRE-PRODUCTION:

Firstly, the team has to do a brainstorming of ideas: WHAT topic you are going to deal with, and WHY the aspect you have chosen is important to promote. You can find your inspiration in the comic/videos/links mentioned before.

Secondly, you have to decide HOW you are going to do it. Here you have some ideas: posters, videos, short film, comics, radio programs, survey, stopmotion animation, musical show, lipdub... for example, look at this lipdub on the right... can you organize something like this?:

Thirdly, yo have to plan WHEN and WHERE are you going to do it. This is a matter of organization. It is also important to know WHO is going to do what: director, actor, writer, camera, designer... And if you want to get the help of other people or organizations. Check this: http://ec.europa.eu/spain/barcelona/index_ca.htm

PRODUCTION:
This is when you actually shoot, record, cut, draw, play, write, or direct what you have planned. Remember to include your progress in your blog.

POST-PRODUCTION:
This is when you show your output to the world. Apart from your blog you can post in in the school''s blog, La Rotllana, the local media (TV, radio, press...), social networks, etc. Think BIG!

Good luck!

Here you have what the winners did last year. And also some more inspiration!
http://euroteamsj.blogspot.com.es/
http://www.diba.cat/web/ri/llistabutlletins/-/butlletidigital/detallIndex/IFLASH2/136/28602

Celebration of Europe's Day (9 May) at school: 
http://sesbadalona.blogspot.com.es/2013/05/concurs-euro-scola-3r-eso.html

Get inspired: https://www.youtube.com/watch?v=KQ1U7Ld6IHo; https://www.youtube.com/watch?v=cmSbXsFE3l8;

ESO3: Euro-scola projects and 9th May-Europe's Day

OK guys, I am very glad of your work. The four teams have been working really hard on their campaigns for the promotion of the European Union. They have focused on aspects that caught their attention and thought of a creative way to reach their goals. The process has been long but fun: reading comics and watching videos about the EU origin, values and services; deciding on a project; brainstorming ideas; being creative; working together; sharing their work... and now seeing the results!
Check all the groups and their different projects through their blogs (click on their names). They are spreading the word of their cause so if you like it, link their project and make others aware of it:

• 1. Swaggers (ESO3-B). Project on the European Health Card. Main output: poster.
• 2. Skinners (ESO3-A). Project on the PEGI symbols for Videogames.Main output: poster.
• 3. Simple People (ESO3-B). Project on the 112 Emergency Service. Main output: video.
• 4. 2gether we R + (ESO3-A). Project on Volunteering. Main output: video.

During Europe's Day, taking into account the values abovementioned, all groups will join forces to celebrate the event and they are already working on three activities:

• a. Common display with posters about the EU, institutions and official campaigns.
• b. Football match as a re-enactment of a European countries mini-league during the break.
• c. Music concert of our 3rd ESO students playing the anthem of the EU with their recorders, xylophones and the keyboard under an exceptional conductor: Sílvia Ríos.

We hope you enjoy this great day with us!

Blogs: 

http://swaggersbdn.blogspot.com.es/

http://skinnersbdn.blogspot.com.es

http://simplepeoplebdn.blogspot.com.es

http://2getherwearemore.blogspot.com.es