2BAC. Unit 3. Health-Prevention Campaign + Passive / w/ Reported verbs / Have soemthing done (2021)

 Dear students,

Happy new year! Are you ready to become health experts? In this Unit we are going to develop a Prevention Campaign in the field of Health. With the COVID Pandemics I am sure you already know a lot about prevention campaigns and vaccination, and the importance of a good communication strategy. Now, it's your turn. Team up, decide on a topic, analyze previous campaigns and get ready to create and promote your own!

Previous issues: Vocabulary (acronyms) and Passive Voice

https://zoomenglish.blogspot.com/2020/01/2bac-passive-with-reporting-verbs-have.html

This year's campaigns:

Groups and topics:

Lice	Tobacco	Blood donation	Obesity/ Overweight	Alcoholism	ISSUE
Nerea Mariona Carla	Bea Gina  Carlota	Aurora Nico Janire	Paulo Javier	Oscar Victor	Members (2-3 members)

1-PROJECT. a) Individual task  b) Group project  

A) INDIVIDUAL TASK

Analyze a campaign that has already been published on your topic from the point of view of the communication process.

Example: https://www.youtube.com/watch?v=lx4bWN4eNM0

• Context: 1990, high school changing rooms and gym. The headteacher finds a preservative and wants to know whose this is in an accusing mood. A student says it's his, followed by the rest of his classmates.
• Sender: Ministerio de Sanidad y Consumo de España (Spanish Ministry of Health and Consume)
• Message: Text: Póntelo. Pónselo. Image: a condom.
• Code (to encode and decode): Spanish.
• Channel (medium): audiovisual (TV ad).
• Receiver: young people.

You can comment on the tone of the ad (informative, funny, serious, sarcastic, ironic, dramatic...) and the purpose (connecting with the audience...). Also the noise (the quality of the image in the link is not very high).

Furthermore, you have to include a personal report INDIVIDUALLY explaining, as a personal diary/log:

• the communication circuit of your campaign;
• what you have done in the campaign;
• how you have worked in the team;
• and what you have learnt about the experience.

B) GROUP TASK

Finish your health campaign (teamwork). As the final product must be a video/audio/poster/infographic, feel free to send it to this email. For large documents, you can use WeTransfer. Just a reminder, your mission is to design a PREVENTION campaign.

You can change your topic as long as you all agree on a new topic.

Steps:

1.       Explain the problem, causes-consequences, solutions.

2.       Design your campaign: target audience (kids, teachers, ESO students?), message (visual and textual) and channel (video, audio, PowerPoint, poster...)

3.       Oral presentation (when we come back)

Have a look for ideas on advertising: http://zoomenglish.blogspot.com/2020/02/2bac-subliminal-ads.html

Project: campaign	2	1.5	1	0.5	0
Accuracy Spelling and grammar are...	Excellent	Very good	Average	Improvable	Poor
Fluency Connectors and structure are...	Excellent	Very good	Average	Improvable	Poor
Content Ideas/tips and  info given are...	Excellent	Very good	Average	Improvable	Poor
Presentation Fluency, pronunciation and body language are...	Excellent	Very good	Average	Improvable	Poor
Final product Is convincing, motivating and adapted to the audience	Excellent	Very good	Average	Improvable	Poor

THE PASSIVE

EXERCISES:

1) https://test-english.com/grammar-points/b1-b2/passive-voice-all-tenses/

2) https://www.test-english.com/grammar-points/b1-b2/passive-reporting-verbs/ 
3) https://www.test-english.com/grammar-points/b1-b2/have-something-done/

5 exercises on double objects: https://engelsklaslokaal.nl/en/english-grammar-exercises/passive/double-object-passive/

 

EUROSCOLA 2015: SMILING STARS PROJECT

This year you have worked really hard for the contest, and the results have been amazing. Here you can check the blog for the project. Thank you for your implication you are fantastic! Our project continues in collaboration with local NGOs and communicating it via different media so...Keep tuned!
http://smilingstars2015.blogspot.com.es/

Email from Senegal:

Dear students,

We have visited the SPER school in the outskirts of Dakar. The taxi driver didn't know were it was exactly but he then told us that he knew the cook at the center! When we arrived, Mr Carvalho and the kids welcomed us, they were very polite. Mr Carvalho showed us the facilities of their school: they have a kitchen, a patio, several bedrooms for the kids and a classroom were they have a small bookcase, three big desks and some chairs and a blackboard. He tells us that kids here arrive voluntarily, through different activities they carry on in the streets. Each of them carry sad stories but they are free to explain them or not. In the SPER (Solidarité pour les Enfants de la Rue) they are devoted to help these children, give them shelter, food and education. So you are actually collaborating beyond education.They are in touch with La Puponnière so they will be so kind to deliver the baby materials and toys to them.

They were really happy to receive your contribution: notebooks, pens, colored pencils.... are very much needed here, as well as clothes. They also loved the footballs! So they really thank you from the bottom of their hearts and send you lots of love. Their smile is the best present we can have.

Here you have some pictures from Senegal, people here is very cheerful, nature is impressive and the Pink Lake... is really pink! Hope you were here. In a way you are (look at the walls!).

Best wishes and congratulations for your hard work

Humberto Burcet

 At SPER:

 Monsieur Agustin Carvalho, director of SPER:

 Kids receiving your materials!

 Their classroom

 Library and games. They will contact La puponnière for the baby's stuff

We share the same values! Like in our posters. Now you have cooperated in their education process improving their opportunities through access to your materials... and your support!

Pictures from Senegal:
Baobab

 Giraffe in a Reserve (Bandia)

Cheerful women in Gorée Island (here there was the House of Slaves we talked about in class)

 

Kids in a small village in the desert. 

 A bird in the Pink Lake!

ESO4: Global issues and Carbon Footprint Calculator

WARM-UP: Watch this videoclip by Michael Jackson. What global issues does it address?

LISTENING: You can take this quiz from http://www.esolcourses.com/content/topics/songs/michael-jackson/earth-song.html.

READING: Now, read the following definition from timeforchange.org:

A carbon footprint is defined as:

The total amount of greenhouse gases produced to directly and indirectly support human activities, usually expressed in equivalent tons of carbon dioxide (CO2).

In other words: When you drive a car, the engine burns fuel which creates a certain amount of CO2, depending on its fuel consumption and the driving distance. (CO2 is the chemical symbol for carbon dioxide). When you heat your house with oil, gas or coal, then you also generate CO2. Even if you heat your house with electricity, the generation of the electrical power may also have emitted a certain amount of CO2. When you buy food and goods, the production of the food and goods also emitted some quantities of CO2.

Your carbon footprint is the sum of all emissions of CO2 (carbon dioxide), which were induced by your activities in a given time frame. Usually a carbon footprint is calculated for the time period of a year. Do you want to know how big is yours?

Then, calculate your carbon footprint with this application provided by WWF: http://footprint.wwf.org.uk/
You might want to adapt it to your context (this is from a UK webpage), so change British pounds for euros, instead, and so on. I'm sure you will be surprised with your results!

HOW BIG IS YOUR ENVIRONMENTAL FOOTPRINT?

Notice the tips given on the right while you answer the questions. Once you finish answering questions about your FOOD, TRAVEL, HOME, and other habits like RECYCLING, complete the sentence:

"We would need ___ planets if everyone lived my lifestyle We only have one."

Remember: Your footprint is roughly how many planets we would need if everyone lived your lifestyle (notice the use of the second conditional). A lower score is better.
SPEAKING: What can we do to reduce our carbon footprint?

WRITING: Write a paragraph about what we can do to reduce our footprint. Use conditional sentences to express facts and give tips. "If we use the bicycle instead of the car, we will reduce carbon emissions" / "If we didn't recycle, the planet would be in worse conditions"...

EXTRA: More ideas: WWF proposes a campaign to reduce your footprint. If you wish, sign up to their 7-day challenge and follow 21 tips to reduce your footprint. Then, share the experience with your family and friends!

TO SUM UP. Reflect on this sentence: We can act locally to impact globally. Do you agree or disagree? To what extend?

CAMPAIGNS: Divide into groups of 3 to 5 students, choose a cause and design a campaign.
Suggestions: ENVIRONMENT (endangered species, recycling, carbon footprint, global warming/climate change); GLOBAL ISSUES (poverty, racism, xenophobia, homophobia, bullying...).

Think of the content (problem, causes, consequences, how we can help) and the form of advertising (posters, leaflets, radio announcement, ...). You may want to use the Internet for your cause (virals, meme, change.org, Tweeter hashtags...). Use language creatively (puns, rhymes...) to get your message through!


Comment the aspects of communication in the following campaigns: and identify the source ("emisor") and the addressees ("receptor"), code (language), channel (image, text, video, poster...), and the message itself:
 a) "Give a hand to wildlife"


b)"What on EARTH are we doing to our planet"

c) "Be like a Panda"

d) "Discrimination. The end is in your hands."

e) Poverty Puzzle- Oxfam
https://www.youtube.com/watch?v=5veIlFgugAI

f) #bringbackourgirls


EXTRA: Study the communication context and reflect on intimacy levels nowadays.

ESO3: EURO-SCOLA CONTEST INSPIRATION: BE CREATIVE!

lip dub _ SES Badalona from amb E on Vimeo.

Once you have finished reading the comics, watching the videos and checking the links is time to read the posts on Facebook and Tweeter because there is a clue for one of the 12 questions you will be asked in the final contest (worth 50% of the points!). 

This done, is time for you to be creative! Each group of 10 has to create a blog and feed it with your progress as far as your projects are concerned. Remember that the general topic is the European Union, and the specific one for 2014 is the European Election on May and their campaign "Act. React. Impact".

BLOG: Two members of the team will be in charge of creating the blog. Choose a design, a name (you can use your Team's name), and write your first entry: an introduction to your team members, your school, and your motivations. Include a picture and describe what you have done so far! "We decided our name... We read the comic and played the characters... We watched the videos and discussed the links...". For the blog: www.blogger.com. Check the blogs made by your 4th ESO colleagues in 2013 here and their campaigns: Swaggers,

• 112: http://simplepeoplebdn.blogspot.com.es/
• Volunteering: http://2getherwearemore.blogspot.com.es/2013/04/editing.html
• Videogames: http://skinnersbdn.blogspot.com.es/2013_04_01_archive.html
• Social Security Card: http://swaggersbdn.blogspot.com.es/

These instructions can help you. We will divide the timing in three phases, like in a real campaign: pre-production, production and post-production.

PRE-PRODUCTION:

Firstly, the team has to do a brainstorming of ideas: WHAT topic you are going to deal with, and WHY the aspect you have chosen is important to promote. You can find your inspiration in the comic/videos/links mentioned before.

Secondly, you have to decide HOW you are going to do it. Here you have some ideas: posters, videos, short film, comics, radio programs, survey, stopmotion animation, musical show, lipdub... for example, look at this lipdub on the right... can you organize something like this?:

Thirdly, yo have to plan WHEN and WHERE are you going to do it. This is a matter of organization. It is also important to know WHO is going to do what: director, actor, writer, camera, designer... And if you want to get the help of other people or organizations. Check this: http://ec.europa.eu/spain/barcelona/index_ca.htm

PRODUCTION:
This is when you actually shoot, record, cut, draw, play, write, or direct what you have planned. Remember to include your progress in your blog.

POST-PRODUCTION:
This is when you show your output to the world. Apart from your blog you can post in in the school''s blog, La Rotllana, the local media (TV, radio, press...), social networks, etc. Think BIG!

Good luck!

Here you have what the winners did last year. And also some more inspiration!
http://euroteamsj.blogspot.com.es/
http://www.diba.cat/web/ri/llistabutlletins/-/butlletidigital/detallIndex/IFLASH2/136/28602

Celebration of Europe's Day (9 May) at school: 
http://sesbadalona.blogspot.com.es/2013/05/concurs-euro-scola-3r-eso.html

Get inspired: https://www.youtube.com/watch?v=KQ1U7Ld6IHo; https://www.youtube.com/watch?v=cmSbXsFE3l8;

ESO3: Euro-scola projects and 9th May-Europe's Day

OK guys, I am very glad of your work. The four teams have been working really hard on their campaigns for the promotion of the European Union. They have focused on aspects that caught their attention and thought of a creative way to reach their goals. The process has been long but fun: reading comics and watching videos about the EU origin, values and services; deciding on a project; brainstorming ideas; being creative; working together; sharing their work... and now seeing the results!
Check all the groups and their different projects through their blogs (click on their names). They are spreading the word of their cause so if you like it, link their project and make others aware of it:

• 1. Swaggers (ESO3-B). Project on the European Health Card. Main output: poster.
• 2. Skinners (ESO3-A). Project on the PEGI symbols for Videogames.Main output: poster.
• 3. Simple People (ESO3-B). Project on the 112 Emergency Service. Main output: video.
• 4. 2gether we R + (ESO3-A). Project on Volunteering. Main output: video.

During Europe's Day, taking into account the values abovementioned, all groups will join forces to celebrate the event and they are already working on three activities:

• a. Common display with posters about the EU, institutions and official campaigns.
• b. Football match as a re-enactment of a European countries mini-league during the break.
• c. Music concert of our 3rd ESO students playing the anthem of the EU with their recorders, xylophones and the keyboard under an exceptional conductor: Sílvia Ríos.

We hope you enjoy this great day with us!

Blogs: 

http://swaggersbdn.blogspot.com.es/

http://skinnersbdn.blogspot.com.es

http://simplepeoplebdn.blogspot.com.es

http://2getherwearemore.blogspot.com.es