Unit 4 Advertising, conditionals, alternatives to IF and wishes
Exercises:
- CONDITIONAL TYPES:
- CONDITIONALS IN CONTEXT:
- 'If' alternatives. Theory and activities:
- Wishes. Theory and activities:
POWERPOINT/ePORTFOLIO
L2L - LEARNING TO LEARN STRATEGY: create your own examples to have as a reference. Try to provide affirmative, negative and questions and include pictures to activate your visual intelligence.
- Slides for each type of conditional and your own examples. (x4)
- Do the same for each IF alternatives (see the diagram above)(x6)
- And also for each type of wish (use I wish and if only)(x3 to 5)
PROJECT:
1. Choose an advertisement and analyze it:
a) sender/brand;
b) receiver/target audience;
c) message/slogan: register of language (formal, colloquial, childish...)
d) code/language(s)
e) channel/type: written, oral
f) context/country
g) Use of extra codes: visual aspect/colours/bright/frames-rhythm/duration
h) Music, FX, off voice/acting voice: what do they convey? Jingles?
i) Tone: humour, subliminal refferences (violence, sex...)
j) Is it effective? Why or why not?
2. CREATE YOUR OWN AD
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