2BAC. Unit 3. Health-Prevention Campaign + Passive / w/ Reported verbs / Have soemthing done (2021)

 Dear students,

Happy new year! Are you ready to become health experts? In this Unit we are going to develop a Prevention Campaign in the field of Health. With the COVID Pandemics I am sure you already know a lot about prevention campaigns and vaccination, and the importance of a good communication strategy. Now, it's your turn. Team up, decide on a topic, analyze previous campaigns and get ready to create and promote your own!

Previous issues: Vocabulary (acronyms) and Passive Voice

https://zoomenglish.blogspot.com/2020/01/2bac-passive-with-reporting-verbs-have.html

This year's campaigns:

Groups and topics:

Lice	Tobacco	Blood donation	Obesity/ Overweight	Alcoholism	ISSUE
Nerea Mariona Carla	Bea Gina  Carlota	Aurora Nico Janire	Paulo Javier	Oscar Victor	Members (2-3 members)

1-PROJECT. a) Individual task  b) Group project  

A) INDIVIDUAL TASK

Analyze a campaign that has already been published on your topic from the point of view of the communication process.

Example: https://www.youtube.com/watch?v=lx4bWN4eNM0

• Context: 1990, high school changing rooms and gym. The headteacher finds a preservative and wants to know whose this is in an accusing mood. A student says it's his, followed by the rest of his classmates.
• Sender: Ministerio de Sanidad y Consumo de España (Spanish Ministry of Health and Consume)
• Message: Text: Póntelo. Pónselo. Image: a condom.
• Code (to encode and decode): Spanish.
• Channel (medium): audiovisual (TV ad).
• Receiver: young people.

You can comment on the tone of the ad (informative, funny, serious, sarcastic, ironic, dramatic...) and the purpose (connecting with the audience...). Also the noise (the quality of the image in the link is not very high).

Furthermore, you have to include a personal report INDIVIDUALLY explaining, as a personal diary/log:

• the communication circuit of your campaign;
• what you have done in the campaign;
• how you have worked in the team;
• and what you have learnt about the experience.

B) GROUP TASK

Finish your health campaign (teamwork). As the final product must be a video/audio/poster/infographic, feel free to send it to this email. For large documents, you can use WeTransfer. Just a reminder, your mission is to design a PREVENTION campaign.

You can change your topic as long as you all agree on a new topic.

Steps:

1.       Explain the problem, causes-consequences, solutions.

2.       Design your campaign: target audience (kids, teachers, ESO students?), message (visual and textual) and channel (video, audio, PowerPoint, poster...)

3.       Oral presentation (when we come back)

Have a look for ideas on advertising: http://zoomenglish.blogspot.com/2020/02/2bac-subliminal-ads.html

Project: campaign	2	1.5	1	0.5	0
Accuracy Spelling and grammar are...	Excellent	Very good	Average	Improvable	Poor
Fluency Connectors and structure are...	Excellent	Very good	Average	Improvable	Poor
Content Ideas/tips and  info given are...	Excellent	Very good	Average	Improvable	Poor
Presentation Fluency, pronunciation and body language are...	Excellent	Very good	Average	Improvable	Poor
Final product Is convincing, motivating and adapted to the audience	Excellent	Very good	Average	Improvable	Poor

THE PASSIVE

EXERCISES:

1) https://test-english.com/grammar-points/b1-b2/passive-voice-all-tenses/

2) https://www.test-english.com/grammar-points/b1-b2/passive-reporting-verbs/ 
3) https://www.test-english.com/grammar-points/b1-b2/have-something-done/

5 exercises on double objects: https://engelsklaslokaal.nl/en/english-grammar-exercises/passive/double-object-passive/